Paper is a key element of graphic design.
The common feature of print advertising design is to use more patterns and colors in design works to transmit and communicate information and to stimulate consumer desire by transmitting product information. Print advertising design requires works that can convey information in a concise and clear manner, instantly impressing consumers, and requires a more vivid image in the creative expression of design works, which requires very high-quality paper. The paper is required to have strong coloring properties first, not easily deformed after printing and enhance the three-dimensional printing effect of the pattern. Secondly, the texture is delicate and opaque, the sensitivity is high, and the paper surface has a reflective effect, which can be more eye-catching in use. Finally, the paper requires high whiteness and a certain thickness to enhance the texture of the design work.
Print media design mainly includes sample design, book design, publication design, visual identity design, etc. The common feature of this type of design is that the proportion of the text is large, and a design work contains a large number of pages. Because its form is closer to a book, the paper selected for design works is required to have good coloring performance and air permeability during printing, which can quickly absorb ink during printing to avoid ink smearing and affect printing quality and reduce printing time. Second, in order to Increase the display effect of the design works in terms of touch, vision and smell, and pay attention to the paper texture effect in the selection of paper materials.
For now, the paper that designers mainly use are art paper, kraft paper, offset paper and specialty paper.
1. Art paper: Art paper is the most used type of paper in graphic design. You can choose different gram weight products depending on your needs. According to the paper size, the most common ones are 889mmx1194mm/787x1092mm two specifications; according to the gloss of the art paper, there are matt and gloss, the surface of the glossy art paper is very smooth and the color is white, the gloss is high, and the reflection ability of light is strong. It has low flexibility and high tensile strength, which is very suitable for expressing the color and fineness of printed matter and is mostly used in print advertising design. Matte art paper is thinner, whiter in color and hard and positive, so it is more ink-intensive and not easily deformed when printing patterns. The visual effect of the printed matter is very good, giving people a stable but not exaggerated feeling.
2. Kraft paper: The name of kraft paper comes from the color and nature of its material, and it is named because of its similarity to the drum skin paper that was previously made of cowhide. Due to the high content of wood pulp, kraft paper is tough and water-resistant, strong in horizontal and vertical tension, and at the same time, the surface of the paper is flat, uniform and smooth. It is widely used in graphic design works such as packaging paper bags, handbags, files and envelopes. The main uses of kraft paper are in the packaging and printing industries. Choosing kraft paper can better express a traditional cultural feature.
3. Offset paper: Also known as Daolin paper, it is a kind of paper mainly used for printing some more advanced color prints, such as corporate CI, advertising posters, color pictorials, covers and illustrations of advanced books. Offset paper has small flexibility, good smoothness, relatively uniform absorption of ink during printing, and has the characteristics of tight and opaque texture, strong water resistance, and high color and whiteness. It is widely used in graphic design.
Post time: Jul-25-2022