Graphic design is a form of purposeful planning expression. It is the act of constructing various basic graphic patterns on a plane according to the rules of visual communication and combining them into patterns with a certain meaning transmission effect according to the planning purpose. Graphic design is the art of expressing and communicating with text, graphic patterns and colors as the basic elements, with the help of text arrangement, visual communication and layout technology expression.
Paper is an important part of graphic design and the carrier of creative works. Advertising design, packaging design, corporate logo design, bookbinding design and the design of various publications in graphic design are mainly transferred to the surface of paper through printing, and displayed through various papers. Different paper is chosen as the carrier of graphic design works, and its conveying effect is different. Therefore, it is necessary to correctly grasp the properties and characteristics of commonly used paper.
Packaging design is the use of text, pattern, color and relief and other artistic design methods to modify the packaging of products, convey the functions and characteristics of products in an image, to stimulate consumer demand and desire to buy. Another important function of packaging is to protect the product and make it convenient for consumers to carry. Therefore, the packaging design has the following requirements in terms of paper selection：
1. It is required that the paper has a fine and smooth texture, good ink absorption performance and is not easy to deform, and has a good pattern display effect, such as the single-sided coated industrial white card commonly used in the market: Ningbo Folding FBB.
2. The paper is hard texture, airtight, high strength, light-resistant, high-temperature resistant, aging-resistant, has good anti-penetration ability to water, oil and other liquid substances, and has certain moisture-proof and anti-corrosion functions. Generally, such commonly used food-grade packaging paper can also be divided into oil-proof paper OPB, special paper for refrigeration Allyking cream GCU, uncoated cupstock for paper cups and so on.
3. Based on the needs of packaging for wear resistance, the paper is required to have the characteristics of toughness and water resistance, and high vertical and horizontal strength.
4. The texture of the paper is moderate, which is convenient for designers to use folding, bending, cutting and other methods to create artistic shapes and enhance the three-dimensional effect of packaging.
Post time: Jul-18-2022