Paper and Package-1

Since its invention, the paper has had an extremely important relationship with human social behavior and religious behavior, and has gradually become an important factor in the progress and development of social civilization. As a very important packaging and decoration material, the paper has the advantages of strong plasticity, low price, and recyclability.

As an ancient and modern craft, paper art has spawned different production techniques in the process of development, enriching the process of making different paper art. In a wide range of fields, traces of paper craftsmanship can be seen everywhere. With its excellent environmental protection value and simple production process, the artistic value of paper material shows a wide range of practical value. The value of paper art is prominent in the field of modern packaging through integrating the creative expression of paper art with modern packaging design, the charm of paper art is effectively demonstrated.
paper art

At present, most of the packaging industry uses ivory board, which can be divided into industrial FBB and food-grade folding box board to the difference of products used. However, in contemporary packaging design, there are quite a few problems in the application of paper materials.
Designer sketching drawing design Brown craft cardboard paper product eco packaging mockup box development template package branding Label . designer studio concept .

Paper is beyond the scope of application and reasonable limits in packaging design in the following five aspects.
1. Excessive use of materials, the cost of packaging materials beyond the reasonable economic scope, resulting in waste of resources.
2. Excessive waste, too much paper is discarded in a single consumption, resulting in more garbage and environmental pollution. Even with biodegradable paper, excessive use can still stress the environment.
3. The production design is excessive. In the production and design process of some paper packaging, in order to highlight the visual performance of the packaging, a lot of decorative materials or purely decorative parts are added.
4. Excessive structural design is first manifested in excessive volume. The paper packaging does not have an appropriate size according to the actual size of the product, which increases the circulation burden while wasting materials.
5. Excessive function, the packaging design is separated from the characteristics of the product and pursues too many additional functions, resulting in the disadvantage of low practicability of the product.
paper package-2

With the increasingly fierce competition in the consumer goods market, the purpose of contemporary packaging design is not limited to protecting and accommodating commodities, but also adding important business factors such as enhancing commodity competitiveness and establishing brand value. The design of paper packaging should meet the needs of improving the aesthetics of the design and optimizing the design structure at the same time.


Post time: Jun-28-2022